In its attempt to increase its volumes, the company off late has been focussing on scooters. Right from 100cc commuter motorcycles to litre-class superbikes, Yamaha has all of them. Yamaha might be considered to be a sporty brand internationally, though the company’s Indian portfolio consists of a wide range of two-wheelers spread across different segments. It continued with its joint-venture with Escorts till 2001, after which it became a 100 per cent subsidiary of Yamaha Japan.

While Yamaha motorcycles were being locally manufactured and sold in India some time before that, the company first, officially entered the country in 1985. This success in racing has helped Yamaha establish its name across the globe, making it one of the biggest two-wheeler manufacturers in the world. Even today, Yamaha continues to be one of the top dogs across different forms of two-wheeler racing. Be it superbikes or motocross, Yamaha became one of the best manufacturers to bank on.

With a rich legacy of motorcycle racing under its belt, Yamaha gained fame for its two-stroke motorcycles which exceled in premier class racing. While Yamaha still manufactures musical instruments, with the distinction of being regarded as one of the leading names in the field, it also forms one fourth of the big four Japanese manufacturers in the two-wheeler industry. It started off by manufacturing Western musical instruments in Japan back 1887, and it wasn’t till 1955 that the company’s motorcycle division was set up. Yamaha derived its name from Torakusu Yamaha, the company’s founder.

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